Unilever’s Five Forces Analysis (Porter’s Model) & Recommendations Unilever’s SWOT analysis shows significant opportunities that the company can use for further international growth and expansion. Detailed SWOT Analysis of Unilever Strength 1. According to Peng, G. C., and Nunes, M. (2007), PEST analysis is a framework that is developed to find out the environmental factors that can have an impact on the company’s strategic decision making. HUL (Hindustan Unilever) PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The application of PESTLE offers a comprehensive analysis of how a company’s growth and objectives are influenced by external factors over which a company has no direct control. However, Unilever must consider all of the factors outlined in this SWOT analysis to guide strategic formulation for global operations. Unilever is an Anglo-Dutch firm resulting from merging Margarine Unie, a Dutch company, with Lever Brothers, a British corporation. The support from the government is a strength for the company to carry out its operations successfully. Published: November 4, 2015 Words: 919 Company background and mission statement. This article uses the PESTLE methodology to analyze the global aviation industry or the airline industry. Coca-Cola Strengths – Internal Strategic Factors. The External Environment PESTLE analysis. A PESTEL/PESTLE analysis of Unilever shows growth opportunities based on external factors in the consumer goods remote/macro-environment. Unilever is subject to the regulatory restrictions and guidelines... Economic factors: Competition is ready. Strong brand identity – Coca-Cola is a highly popular brand with a unique brand identity.Its soft drinks are the most-selling drinks in history. As Unilever PLC. But, Unilever needs to protect its patents as well. Unilever PLC PESTEL & Environment Analysis - Essay48 Elaborative external company analysis of Unilever using PESTLE Some of these products are Knorr, Breyer’s and Magnum, Lipton, Omo (detergent) etc. Unilever's PESTEL/SWOT Analysis - Desklib